Design Brands


At the end of 1981, at the age of eighteen, Rebecca Pierce started the BEC PIERCE fashion label.

The sale of T-shirts under the BEC PIERCE label progressed to designs for fully coordinated clothing ranges. Consistent with the fabric designs and to expand on the product base, the parent company signed Licence agreements for products that were complimentary to the core merchandise, including jewellery, bags, umbrellas, scarves, leather goods, footwear, key rings, magnets, mugs, ties, puzzles, rulers, tea towels, placemats, coasters, tin containers, socks, honey, napery, tea towels, golf accessories and numerous other products. Full concepts were then wholesaled to retailers on a season and mid-season basis. These products were sold through six company controlled ‘concept’ stores in NSW and one in Queensland. The label was renamed BEC PIERCE AUSTRALIA and product was wholesaled to over 500 retail outlets throughout Australia and to numerous overseas accounts.

Pierce continued to develop her designs over a number of labels dependent on market, location and client base. Noted labels being Koala Country, Kangaroo Territory and Echidna Farm, expanded supply to boutiques and tourist destinations in Ohio, Ontario, Los Angeles, Hong Kong, Corfu and Fiji.


BEC PIERCE AUSTRALIA Logo BEC PIERCE AUSTRALIA | Licensees Product Featuring The Prints Tropical Fish, Seashells, Tropical Paradise, And Koala Paratroopers. These were often wholesaled into retailers as individual product lines or as a full concept. BEC PIERCE AUSTRALIA | Promotional Image for Summer Women’s Wear | SeashellsBEC PIERCE AUSTRALIA | Promotional Image | SeashellsBEC PIERCE AUSTRALIA | Promotional Image | Tropical Fish and Australian ParadiseBEC PIERCE AUSTRALIA | Fashion Feature Women’s Weekly 1986 | Watermelon And CherriesBEC PIERCE AUSTRALIA | Rebecca Pierce Modelling And Photoshoot For 1986 Winter Collection | Seashells, Watermelons And CherriesBEC PIERCE AUSTRALIA | Promotional Image For Summer Women’s Wear | Coral ReefBEC PIERCE AUSTRALIA | Repeat Yardage | RainforestBEC PIERCE AUSTRALIA | Repeat Yardage | By The Seaside IBEC PIERCE AUSTRALIA | Repeat Yardage | Australian ParadiseBEC PIECE AUSTRALIA | Repeat Yardage In Four Colour Ways For Licensed Product Including Bags, Clothing, Scarves And Umbrellas | Coral ReefBEC PIERCE AUSTRALIA | Licensed Product | BrochureBEC PIERCE AUSTRALIA | Licensed Product | Umbrella | Coral ReefBEC PIERCE AUSTRALIA | Licensed Product | Scarf | Australian Colours 2BEC PIERCE AUSTRALIA | Licensed Product | Scarf and TieBEC PIERCE AUSTRALIA | Licensed Product | TinsBEC PIERCE AUSTRALIA | Promotional Image For Children’s Wear, Back Pack, Hat, Umbrella And Clothing | ParatroopersKOALA COUNTRY | LogoKOALA COUNTRY | Promotional Image For Men’s And Women’s Wear KOALA COUNTRY | Repeat YardageECHIDNA FARM | LogoECHIDNA FARM | Placement T-Shirt Artwork | Australia KANGAROO TERRITORY AUSTRALIA | Logo KANGAROO TERRITORY AUSTRALIA | Repeat Yardage | OriginalKANGAROO TERRITORY AUSTRALIA | Repeat Yardage | NaturalKANGAROO TERRITORY AUSTRALIA | Selection Of Licensed Product